Digital marketing has evolved and moved into social media marketing and presence, it is important to stand out from the crowd to reach your target audience. There are many advantages that business via social media can bring you. Let’s see some of the ways you can get benefits from social media marketing via Instagram.
Why Business Via Instagram Is Important?
- Instagram has one billion active users monthly
- Instagram is the second most popular social media that have more login next to Facebook
- 60% of Instagram users check the platform at least once a day, 21% of them check Instagram once in a week
- There are 95 million posts are shared daily on the platform
- Instagram is the most downloaded app
- 130 million people click on the shopping posts every day
- One-third of stories watched on Instagram are posted by businesses
- Instagram advertisements reach 849.3 million users.
The above statics may let you realize why Instagram is the most important social media platform that helps you to generate leads. Let me explain how the platform works to promote something on the platform.
Instagram is all about Hashtags, so based on the hashtags on your posts you will get friend suggestions, as well as based on the mutual friend’s lists you can be suggested to add someone as your friend.
Instagram News Feed:
The Instagram newsfeed will be shows based on the following aspects Interests, Timeline, and Relationships, these are the major aspects, but still, there are some criteria that play a role in displaying Instagram news feed, frequency, following, and usage.
The major criteria that the platform’s algorithm looks forward to the relevant content of your interests will reflect in your feed. For instance, if you are interested in cooking means you will receive feed relevant to cooking such as new recipes, kitchen hacks, cooking hacks, food reviews and so on. Interests are the key to find the intended audience, always be sure to convert your efforts in results. There are so many kinds of customers targeting that every social platform offers some of them are Location, Profile information, Posts, Purchase history and so on.
Your recent timeline posts can be a great opportunity for Instagram to define what you like the most. When you post something, it shows that you really like that so this can help you to design the feed with what you like. Digital marketers are in need to create content that makes users like and repost them if your content is worth to post on someone’s timelines means that you have succeeded and attained your goal.
Instagram can find the people you care about on the platform by using this way, the likes you are giving to people, people you have a direct conversation with, people you search for shows who are all your best friends on Instagram. So the task is to find the intended audience and build a community to create a network.
Frequency And Usage
It does matter how many times you are using the platform, so the Instagram algorithm will try to display the best and relevant posts for you based on the likes, last visit. If you open the Instagram you will see the fresh and new content you haven’t seen before. This also needs to be focused by business to hold your customers from moving to another business. Create engaging and interesting content that never allows your readers to exit from it. It leads to a higher engagement rate greater reach for business.
Following can bring the feed you want, it also indicates that the user is interested and want to know more about something. Businesses need to promote in the way that people must follow your business and updates from you, it all depends on how you represent your products or services.
All of the promotion strategies and methods will be fruitful when you attract people to your business, so always make a move that is worth creating some curiosity about your business.