For business promotion on Facebook, the highly recommended way is to go for the Business page. Facebook is the largest social media with 2.5 billion active users. Let’s learn how to use a Business page to promote your business.
Now the question arises…. Is personal account and business account the same?
The answer is no! The purpose, content sharing, the motive all are different from a personal account. You can’t post your business activities on your personal accounts.
Initially, Facebook offers 2 types of pages such as
- Business or brand
- Community or public figure
Choose the first one and fill up your business information such as Name, Category Address. Add the image of your brand logo or some pictures related to your business.
Learn About Key Aspects
Do not get confused with the word aspects, these are the menus you can find when you log into your business page. Let me describe the menus and their purposes.
Page: it shows where you are
Inbox: you can manage the conversation with others
Notifications: page interactions, for example, when someone likes or shares your content, messages you and so on.
Insights: Shows page metrics to measure your page performance
Publishing Tools: helps you to schedule new posts and drafts
Promotions: helps you to track your Facebook Ad campaigns.
Design your page Appearance
Facebook provides 10 varieties of page layouts you can choose any template that is relevant to your business. Let me list out the 10 kinds templates. Each page some unique quality, for example, the business page has the “Shop” button. Do not choose this button until you are intended to sell products.
- Standard page
- Restaurants and cafes
- Video page
The next step is to reorder and include tabs for your page, for that, do follow the below commands
- Navigate to your Page and hit Settings.
- Choose Templates and Tabs on the left side.
- Click and drag tabs to reorder it.
Pro tip: Fill out all of the data fields given on the page, never be lazy to skip even single information of your business. Everything that is asked for has a reason.
Strategical Approach To The Page
Its time to stuff keywords in the possible places where you need to put your optimization knowledge. Here are the ways that can help your business to increase your visibility.
- Page name
- About Section
- Your posts
The page name can be your business name or word/phrase that describes your business. It must be memorable and recognizable so that users can easily find you.
About section can affect your visibility of a business page, so think and do some research about finding the best keywords related to your business. Explain your business in detail with high volume keywords so that it will appear in relevant searches.
Post Visual Stuff And Engaging Content
- Videos are the most shared multimedia content format than other types of content formats.
- Videos on Facebook attains 4 billion views every day.
- 500 million Facebook users watch 100 million hours of videos every day.
- 5 Out of one Facebook video is a live video.
- Live videos get 10 times more comments than non-live videos.
I hope you will be convinced to create visual content for your page. Visual posts are a simplified way to explain your products and services than explaining via textual posts. Integrate special effects in your videos to make more interesting.
Don’t want your customers to leave your page? Try some interactive posts such as contests like story polls, captioning an image and so on. Do not forget to target your customers with the features available for Facebook ads.
Facebook ads are the most powerful one next to SEO, so don’t miss the opportunity to grab your customers. The features of the Facebook business page cannot be explained simply because there is a lot to become a master as a successful Facebook marketer.