Instagram has more than 1 billion active users monthly ad the platform has sturdy growth. Instagram has over 500 million active accounts. Instagrammers use the platform at least 58 minutes averagely. There are 90 million photos and videos got shared.
Have An Instagram Business Profile
Every social media has a business profile that focuses on brand promotion and sales increase, having a business account than a personal account will help you to reach the target audience better. When you have a business profile you can include additional information about your business such as your business contact information business’s physical address.
Use recognizable images related to your business, such as logos product images. the major goal is to showcase your business, post consistently and watch out the insights often the best way to promote your businesses via Instagram ads.
Hashtags play a major role in your business growth using the most appropriate and relevant hashtags can help you to get more views from users. There are 5 kinds of major Instagram ads that help businesses to grow their business.
1. Image Ads
The single image that showed in the square, landscape, and vertical formats. The ideal ad format to showcase multiple images, this is a simple ad format.
- Format - JPG, PNG
- Size - up to 30 MB
- Image size - 1080 x 1920 pixels
2. Video Ads
Video ads that will be displayed in the square, landscape os that it can occupy the whole screen. Videos are the most attractive content format that attracts so many users, you can design visual content whatever your business is about. It just needs creativity to do the rest.
- Formats - .mp4 or .mov
- Aspect ratio: 1.91:1 to 4:5
- Video dimension: 500 pixels
- File size: 30MB
- Captions: optional
- Ratio: 400x500, max. 191x100
- Duration: 120 seconds
- Video thumbnail with more than 20% text will affect the delivery speed of ads.
3. Carousel Ads
A carousel ad format that can be displayed either square or vertical format in the feed. The ad format is ideal to display videos such as demos and product images.
- Number of cards: 2 to 10
- Format: jpg, png,.mp4 or.mov
- Video file size: 4GB
- Video Duration: 60 seconds maximum
- Image resolution: 1080 x 1080
- Carousel Ratio: 1:1
4. Instagram Story Ads
You can use vertical visuals that occupy the full screen with a 9:16 ratio so that you can use this content in other placements. Such as feed, stories. You can upload an image or up to 2 minutes video. You can also extend the story ads into carousel ads and story images ads the below aspects will be applied to Instagram story carousel ads.
Instagram stories are watched by nearly half of the Instagram users so that brands can take advantage of Instagram story ads.
- Format - mp4, .mov
- File size - 4 GB
- size: 1080 x 1920 pixels
- Resolution: 720p
- Aspect ratio: 1.91:1 to 4:5
- Visual length: 15 seconds
5. Slideshow ads
This can contain a collection of images, this ad format is ideal to show multiple images. If your business is about to deal with multiple products.
Format: jpg or png for images; .wav, mp3, m4a, flac and ogc you can add sound Image width: 600 x 600 pixels, max. 1080 x 1080
Duration : Up to 50 seconds / image
Note : Ads that consist of more than 20% will affect the delivery speed of ads.