1. A Secure Website
The very first thing that SERP(Search Engine Results Pages) takes into consideration is a clearly defined URL that Google’s bots can easily reach and crawl. SERP is the result page that retrieves data based on the user’s search to answer the queries. The following aspects can help a bot identify your URL and content. The ranking factor will look into your security status as well.
- A well-designed and well-coded website
- A robots.txt file that controls the access of data
- A sitemap.
2. Page Speed
Page speed is also an important factor that affects your SERP ranking either positively or negatively. Fast loading websites can hit you with their reduced loading time. An update from Google shows that search engine algorithms focused on mobile page speed affects your presence on the results page. You can use Google’s mobile testing tool to check your status.
3. Mobile-friendly Website
The rise of smartphones forces website designers to design a mobile-friendly website that affects the ranking factor. The reason is mobile consumption has increased and more website visits occur on smartphones. So invest your time in optimizing a mobile-friendly website by the following, make it mobile responsive to fit the resolution of mobile devices, focus on accessibility and navigability and make sure to show content with hiding from interstitial ads.
4. Age And Authority Of Your Domain
Nearly 60% of pages that ranked better are less than a year old. If you are on the web for a while
You can check the domain authority with Open Site Explorer by plugging your site URL in the search box. So that you can get details of domain authority, page authority, established links, and new links.
5. Optimized Content
Content plays a major role in website ranking. Google’s search algorithm works based on keywords that users search to find information. So the keywords summarize the content simply so the keyword and content must match.
Keyword stuffing must include terms related to the main terms people are looking for this called LSI (latent semantic indexing) keywords. That associates online words to help Google to determine the result page.
6. Length Of The Content
Length of your site content can affect In a word, yes. Google will show meaningful and reasonable content. The advisable length of the content is Over 2000 words to get more to get the top ten positions in Google search engine rankings.
7. Technical SEO
Another ranking factor that affects your SERP ranking is the coding structure of your site. Make sure to use keyword phrases in page titles, which is where Google checks and determines which relevant content to relevant searches. Use header tags such as h1,h2, and h3 to show content hierarchy.
Create a meta description that is short and grabby, make it around 160 characters to make it meaningful and searchable. Use relevant images, so that Google also avails image search that can help people to search relevant content. You can use schema markup to intimate Google about your content niche.
8. User Experience
Artificial intelligence in Google’s algorithm ranks the web pages so it is called signal RankBrain. The other signals that help search engine ranking are
- Clickthrough rate – the number of people who clicks your site link
- Bounce rate - the number of people who clicks to view your site but doesn’t read your content.
- Dwell time – the time users spent on your site.
If your bounce rate increases your site may be lost on the web. If your click-through rate increases Google will believe that your site has good content so that your site will be ranked good. It will appear in more searches, now this is the perfect time to optimize titles, descriptions, and content to boost your search engine ranking.
The links are the base of search engine ranking, there are three kinds of links to focus,
- Inbound links
- Outbound links
- Internal links
Inbound links are one of the ways to help Google know that your content authoritative and relevant. You can gain links in many ways one of the best ways to increase your domain authority is Guest blogging with the reputed sites so that their visitors will visit your site also.
10. Social Signals Via Social Media
This is a value when people share your site via social networks, well that’s good sign which shows that your content is worth sharing and read. As per Google social media sharing does not affect your ranking directly, the highest-ranking websites on Google result in a lot of shares through many social channels such as Facebook, Instagram, Twitter, LinkedIn and so on. So social sharing can help you rank better indirectly. So make your content sharable on social media.
I have described the SERP ranking factors that help you to get ranked better if you have missed any of the above now this is the perfect time to make a revolution in your site.